Tina & Hanes: It’s all about Strength and Beauty

In 1996, Tina Turner became the new spokeswoman for Hanes Hosiery. The campaign, with a budget estimated at $20 million, is centered around Tina, who had been signed to serve for two years as the spokeswoman for Hanes hosiery lines like Resilience, Smooth Illusions and Silk Reflections, in addition to conventional elements like television commercials and print advertisements. The campaign, created by the Arnell Group in New York, also featured tie-ins between Hanes and Virgin Records: Hanes sponsored the American leg of Tina’s concert tour in support of the Wildest Dreams album in 1997.

Inside the post, a video compilation of the commercials that Tina did for Hanes; including a small making-of and newspapers clippings.

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13 Comments

Filed under Clippings, Photos, Video

13 responses to “Tina & Hanes: It’s all about Strength and Beauty

  1. mark, U.S.A.

    I loved this time for her, she was on top of her game. My mom and I just loved to see here in these commericals. Thanks guys for keeping Tina active in our minds and hearts. You both do a great job of this.

  2. MONICA MENDOZA

    ♥♥♥

  3. Marie

    She’s ALL Strength and Beauty! ❤ TT

  4. JEAN

    Absolutely wonderful. I love this time! Tina is wonderful. And wiew Tina’s legs: they are incredibly beautiful !! YES !

  5. Nathan

    Hi Ben and Sjef. Thanks for reminding all of the fans all over the world about the wonderful, fabulous, and talented Queen of Rock and Roll. This was a great time for her and I thoroughly enjoyed the commercials. Great job!!! Love ya!

  6. Faye

    The perfect advert for Tina’s faboulous legs!

  7. Pingback: Missing You: best when sung loud! | The Tina Turner Blog

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