Tina Turner isn’t popular anymore in the USA? That’s what the Queen of Rock herself thinks and that’s what motivated her decision to open TINA, The Musical in London. But is it really so? Is TINA’s popularity gap between Europe and USA that big? With a new biography coming this October and talks about the Musical opening in different countries, it’s time for a closer look!
Tina Turner is known throughout the world. If Europe and North America with its 2.5 Million visitors are well ahead in the ranking, the Queen of Rock is still ultra popular in countries such as Brazil, Australia, and Argentina. By adding every European country and comparing it to the USA, the numbers are almost similar.
When reporting the numbers of visitors to the number of inhabitants in the country, The Netherlands, Poland, and Switzerland are showing tremendous interest in TINA. No doubt that promoting the Musical and the upcoming book in these countries will be easy.
From 7 to 77, male or female, Tina Turner is beloved by millions of people across the world. She transcends generations and has gained respect from both sexes. She is most popular with female and male between 35-44 years old but the younger generation between 25-34 y.o hasn’t forgotten her neither older people aged 55+. That was most noticeable during the second preview of the Musical. The first night was full of younger people while the second night had a more mature and reserved audience.
If Europe and USA enjoy reading about TINA, Brazil goes made for videos. With nearly 200.000 subscribers on TinaTurnerBlog Youtube channel, 39K followers come from Brazil representing almost 20% of the total of followers. With 25K followers, the USA represents 12,5% of all the TINA fans who subscribed to the channel.
Brazil and the USA are also well ahead in terms of ‘watch time’. With 10 & 6 million views respectively, both countries share 15% & 8,5% of all the views on the blog Youtube channel.
The most watched videos are Sarvesham Svastir Bhavatu & Cose Della Vita Live but the most time spent on watching videos are for Lotus Sutra & Nam Myoho Renge Kyo videos. Tina’s Beyond recording are extremely popular on Youtube. These videos receive lots of positive feedback every day and for most people, it is a surprise to discover that Tina Turner is doing such music.
People are curious and you can’t help it. What do people look for when they google ‘Tina Turner’? Well, it seems that husband Erwin Bach creates a lot of curiosity, being Googled hundreds of time every day, the article on Tina and Erwin is by far the most read on the blog. A lot of other research concerns Tina’s family, mostly her children. Interest in Beyond material comes a lot from Eastern Europe with countries such as Slovenia, Romania, and Croatia.
Social Network Impact
If you are a fan of Tina, you know that the Legend isn’t really keen on computers and other high tech stuff but these days you need to have an internet presence even if you don’t have anything special to promote. And without managing her own FB and Twitter account herself, TINA still has a huge amount of followers. Reaching almost 4M people on FB only, it is the social network on which most TINA fans are present because it the most popular one used by the age group following TINA. With more regular updates and exclusive content, it is certain that her amount of followers could be much bigger. As far as Twitter and Instagram are concerned the figures are marginals compared to FB but with the launch of the new musical, Twitter has regained interest in Turner.
All in all, in the game between USA and Europe, the result is very tight, even if in terms of record and ticket sales, Europe with England and Germany, in particular, represents TINA’s biggest market. And despite what our beloved TINA thinks, the USA, as well as South America and the rest of the world, has not forgotten its legendary Queen of Rock.