It’s Valentine’s day, the occasion to find out more about the marketing strategy behind last year new “best-of” release “Love Songs”…
Digital era or not – the promotion for Tina Turner´s “Love Songs” compilation is bound to the brick-and-mortar artist management which we already know. Hence, we can enjoy an individually designed promo CD in paper-sleeve and a press release with the interesting info that “Private Dancer” was released in … 1983!
Perfectly in time for Valentine´s Day, soon-to-be fans of Tina Turner will be delighted to find a new entry point to the works of this soul survivor: the new best-of collection titled “Love Songs”. The CD is fully packed with its 18 tracks – some of them even needed to be edited/shortened so that the CD can host all of these 18 love songs.
Get Lucky on The Tina Turner Blog! Not only we turned 3 years old very recently, but today, Feb 4th 2014, is also the day that Tina Turner new compilation ‘Love Songs’ hit the shelves worldwide! To celebrate the occasion, we are very happy to announce that we can give away FIVE new ‘Love Songs’ CD by Tina Turner. These prizes are offered courtesy of Warner Music Group (Rhino) in charge of promoting the album.
The contest is now closed, you can no longer participate. The winners have been drawn.
Since this blog is called Tina Turner Blog well maybe we have to talk to you a bit about Tina Turner’s new release.That’s right, a new release! Well according to Parlophone… Because of course, there’s nothing new about this new “Love Song” compilation, even not the cover. No new songs or previously unreleased tracks, just classics put together to sell a couple of cd’s on Valentine’s Day. And don’t expect 74-year old Turner to make any promotional appearances in support of the album, as she is “happily retired” from the music business according to her spokesperson.
As we know from today´s point of view, Tina Turner was in the middle of her career when the biographical movie “What´s Love Got To Do With It” – named after her signature song and USA #1 hit – was released in 1993. The movie was based upon the book from 1986 “I, Tina” which she co-wrote with the music journalist Kurt Loder and which featured many interviews with contemporary witnesses like band/family members, music colleagues, and Tina Turner herself. Maybe it was even not clear to herself that there would be new albums and tours until the year 2009 which makes the release of a bio pic only reasonable if you consider her age in 1993 when she was 53. But there were still at least 15 years to come – full of appearances and releases. Because of the heavy ammunition she fired at the world – an album incl. re-recordings and completely new material, the release of several songs from that album incl. the usual marketing appearances, the movie itself and then even a US tour plus some festival appearances in Europe and Australia – the year 1993 will always be a year to remember.