In 2000, Tina Turner was part of an advertisement campaign for Target, a chain of stores in the United States. Target was the sponsor of the second American leg of her 2000 Twenty Four Seven world tour. Besides shooting a television commercial, a 7-track album was also released, exclusively available in Target shops, called All That Glitters. The album featured two live tracks, 4 greatest hits songs, as well as a new recording: a cover of Prince’s Baby, I’m A Star. The song was already performed by Tina’s backing vocalists on the first two legs of the Twenty Four Seven tour, and for the promotional campaign, Tina recorded a solo version, produced by long-time musical collaborator and keyboard player Ollie Marland. The song was also featured in the commercial. Continue reading for an overview of the Target campaign: the song Baby, I’m A Star, as well as two alternative cuts that were used on television, scans of the All That Glitters album, a video of the television commercial, and scans of the interview that Tina did with Target magazine, that was available for free in the stores.
