It’s Valentine’s day, the occasion to find out more about the marketing strategy behind last year new “best-of” release “Love Songs”…
Digital era or not – the promotion for Tina Turner´s “Love Songs” compilation is bound to the brick-and-mortar artist management which we already know. Hence, we can enjoy an individually designed promo CD in paper-sleeve and a press release with the interesting info that “Private Dancer” was released in … 1983!
Press Release
The press release nicely summarizes the song collection and points out that this compilation consisted of songs from the 1980s and 1990s – Tina´s official solo career, you could say. It is a bit sad that “Private Dancer” was released in 1983 according to that press release … even if Wikipedia states that it was “29 May 1984” and could have been easily checked. Another funny detail is that “River Deep Mountain High” is mentioned as an Ike-and-Tina-Turner collaboration while we all would rather regard is a Phil-Spector-and-Tina-Turner production. Esp. the fact that it failed to succeed in the U.S. while it was a mega hit in the UK and opened finally the European market for her.
Promo CD
The promo CD itself will surely turn into a collector´s item even if the song selection and track order is equal to the regular release. So, what is it what makes it special?
- Released in a paper-sleeve and not in the regular CD jewel box
- No barcode on the back cover
- Elaborate copyright / promo text on the back cover and on the CD itself
Marketing Strategy
With no TV appearances and no personal involvement of Tina Turner herself, it was surely the best what Parlophone/Warner Music could do. They simply sent out the complete album to the press and hoped for the best – with the album title “Love Songs” and the release date shortly before Valentine´s Day being the key elements of the marketing strategy. The success in the international charts proved that this concept worked well. Or don´t you think?
Get Tina Turner’s Love Song here !
Tina Turner Blog 
Got a great pic of Tina live on stage in 1993, would love to bring it to you. I can downlosd it for you, you got to give me the oportunity.
Love, Eric
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Happy Valentins’Day Tina
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I love your Praise Love Within-Beyond, your Buddhist is so out of body, I cannot stop listening. Thanks for your music……………….LOVE YOURSELF
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Great reading, love those type on info! Thanks Ben & Sjef!
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Theresa May I tell you nothing but the truth, this EU is not doing anything but too funds terrorist, and criminals. Nations like great Britains and other English speaking countries like Americans and other nations that speaks English must watch out that this EU don’t drag them too pit..
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Yes; just has it’s hard too be a reminder for Nicolas Surgeon, My love for you hard too self righteousness for all necessary; just like he had too be a Brest plate up our chest, and every moment had too be celebrated just like our traditions has Prince Charles said. Thank you…
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Peace and love all my Niger activist, Olamide Wizkid, and my one and tiwa tiwa, and Olamide first of all, when world feel this Entertainment there will never be are way for sickness in there bodies… Love guy’s love niger for life……
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Köln Colonia Germany, beware to know if we in are Douse. Madam Merkel, Hillary Catherine, and all my loving new friends…….. Am In to win the best ladies, and properties giving me the time to spark my money Accounts from Sparkers ……… All is my win……
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Marine Lepen, in accordance with Figaro for all yeah who, who, those ,those; under turn table. And Diamond Ring was presented from up to down……
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Cristina Largad, yes is double win never will I forgets to have anice good time with you… Celine is that all right ; all the way he a a , a .. I Drove all night……
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Yes, Madam Angela Merkel; According internationals proceeding of the courses and cachous’ they all had too really join…
As we are waiting too inaugurate new members…..thanks and good bless.
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