In 1996, Tina Turner became the new spokeswoman for Hanes Hosiery. The campaign, with a budget estimated at $20 million, is centered around Tina, who had been signed to serve for two years as the spokeswoman for Hanes hosiery lines like Resilience, Smooth Illusions and Silk Reflections, in addition to conventional elements like television commercials and print advertisements. The campaign, created by the Arnell Group in New York, also featured tie-ins between Hanes and Virgin Records: Hanes sponsored the American leg of Tina’s concert tour in support of the Wildest Dreams album in 1997.
Inside the post, a video compilation of the commercials that Tina did for Hanes; including a small making-of and newspapers clippings.
Tina Turner Blog 
I loved this time for her, she was on top of her game. My mom and I just loved to see here in these commericals. Thanks guys for keeping Tina active in our minds and hearts. You both do a great job of this.
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Thank you very much for your compliments, Mark! And indeed, she was extremely sexy and youthful looking in these commercials.
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I have a Tina Turner out of Hanes gallery black and white I believe one of a kind bought it estate sale 10 yrs ago want to sell
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♥♥♥
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❤
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She’s ALL Strength and Beauty! ❤ TT
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And resilient…!
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Absolutely wonderful. I love this time! Tina is wonderful. And wiew Tina’s legs: they are incredibly beautiful !! YES !
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Mon dieu, les jambes!
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Hi Ben and Sjef. Thanks for reminding all of the fans all over the world about the wonderful, fabulous, and talented Queen of Rock and Roll. This was a great time for her and I thoroughly enjoyed the commercials. Great job!!! Love ya!
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Thank you very much for your comment Nathan, that was very kind of you!
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The perfect advert for Tina’s faboulous legs!
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And all of this at 56/57 years old!
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